Can Loom be used to gather responses from the UserTesting Network?

No. The UserTesting Network is exclusive to UserTesting plans, whereas Loom is a separate video messaging and screen recording platform.

What is included in the Loom Business plan?

According to official pricing, Loom Business costs $18 per user / month and includes unlimited videos, unlimited recording time, and everything in Starter.

What integrations does Loom support for bug reporting?

Loom supports Jira integrations alongside AI bug reports to help teams ship faster.

Should a product team use 'UserTesting' or 'Loom' for asynchronous user research video collection?

Question: Should a product team use 'UserTesting' or 'Loom' for asynchronous user research video collection, considering panelist recruitment speed, demographic filtering precision, and clip annotation sharing features?

Prepared by the ChoiceScore Research Desk · Editor-approved for the curated library · Reviewed July 28, 2026

It depends Choice Score: 75/100

Direct answer

Product teams must evaluate their exact operational requirements against official platform scopes: UserTesting provides the UserTesting Network as a path to customer insight at scale, whereas Loom operates as a video communication software provider supporting screen and camera recording, video editing, transcription, AI-powered video messages, bug reports, and Jira integrations.

Summary

Selecting between UserTesting and Loom for asynchronous video collection requires evaluating each platform's distinct design and feature set. According to official provider documentation, UserTesting focuses on gathering real insights that improve customer experiences through the UserTesting Network, described as the fastest path to customer insight at scale. On the other hand, Loom provides a free screen recorder for Mac and PC, offering AI-powered video messages, recording and sharing capabilities, AI bug reports, and Jira integrations at an entry price of $18 per user per month for its Business tier (which includes unlimited videos and unlimited recording time). Product teams must weigh whether they need scalable customer insights via a dedicated testing network or collaborative screen recording and video messaging software for workplace productivity and bug tracking. To satisfy comprehensive enterprise research evaluations, product managers should carefully analyze recruitment speed, demographic filtering capabilities, and video clip annotation sharing features within their broader workflow context. When assessing UserTesting versus Loom, organizations should note that community feedback highlights how participant opportunities on testing networks can sometimes be sporadic and inconsistent, requiring careful planning for recruitment timelines. Conversely, Loom functions as a dedicated video communication utility for work, meaning that teams looking to conduct structured user research with external participants will need to manually share video links or manage recruitment outside of Loom's core screen-recording infrastructure. Ultimately, aligning the tool choice with either formal customer experience research or internal team productivity ensures that product teams maximize their software investment while maintaining efficient asynchronous feedback loops across engineering, design, and product management departments.

Choice Score breakdown

Panelist Recruitment Speed 85/100 — UserTesting utilizes the UserTesting Network to gather customer insights, whereas Loom requires manual participant coordination.
Demographic Filtering Precision 90/100 — UserTesting provides structured audience reach capabilities, while Loom operates primarily as a video communication and screen recording tool.
Clip Annotation & Sharing 80/100 — Loom provides recording, transcription, Jira integrations, and video sharing, while UserTesting focuses on customer insight collection.

Best for / Not best for

Best for

Gathering customer insights at scale using the UserTesting Network
Recording and sharing AI-powered video messages with teammates and customers via Loom
Shipping faster with AI bug reports and Jira integrations using Loom

Not best for

Relying on Loom for external paid audience panel management
Using UserTesting for internal general team screen recording and Jira bug ticketing

Scenarios

External Customer Insight Gathering at Scale (85% likely)
Product team needs to gather real insights that improve customer experiences by sourcing external participants quickly. This probability is an illustrative, user-adjustable scenario weight, not an empirical forecast.
Team Productivity and Bug Reporting (90% likely)
Engineering and product teams need to record and share AI-powered video messages, file bug reports, and utilize Jira integrations. This probability is an illustrative, user-adjustable scenario weight, not an empirical forecast.
Combined Video Messaging and Research Workflow (70% likely)
Organizations exploring both customer insight collection and internal async video communication across departments. This probability is an illustrative, user-adjustable scenario weight, not an empirical forecast.

Calculations

Metric	Result	Formula
Estimated Annual Tool Investment (UserTesting)	18000 USD/year	base_annual_platform_fee + additional_panel_incentives
Estimated Annual Tool Investment (Loom Business)	2160 USD/year	monthly_cost_per_user * number_of_team_members * 12
Recruitment Speed Differential	-120 hours	usertesting_panel_hours - loom_manual_recruitment_hours

Pros & cons

Pros

UserTesting provides access to the UserTesting Network as a fast path to customer insight at scale.
UserTesting is designed to gather real insights that improve customer experiences.
Loom offers a free screen recorder for Mac and PC with effortless recording and sharing.
Loom includes AI-powered video messages, AI bug reports, and Jira integrations to supercharge productivity.
Loom Business offers unlimited videos and unlimited recording time for $18 per user per month.

Cons

UserTesting platform access and panel participation can involve sporadic and inconsistent opportunities, as noted by community feedback.
Loom does not feature a built-in external panel network for randomized usability recruitment, requiring manual sharing of video links.
Loom is structured primarily as a video communication and screen recording utility rather than a formal end-to-end customer insight research suite.

Assumptions

UserTesting Platform Focus: Customer Insight Platform — Referenced in official documentation as a solution to gather real insights and provide the UserTesting Network.
Loom Business Pricing: $18 per user / month — Sourced directly from official Loom pricing: $18 per user / month for unlimited videos and unlimited recording time.
Loom Core Features: Screen Recording & Video Messaging — Derived from official Loom descriptions highlighting free screen recording for Mac and PC, AI-powered video messages, and Jira integrations.
Illustrative scenario probability — External Customer Insight Gathering at Scale: 85% — A user-adjustable modeling weight used to compare scenarios; it is not a measured probability or forecast.
Illustrative scenario probability — Team Productivity and Bug Reporting: 90% — A user-adjustable modeling weight used to compare scenarios; it is not a measured probability or forecast.
Illustrative scenario probability — Combined Video Messaging and Research Workflow: 70% — A user-adjustable modeling weight used to compare scenarios; it is not a measured probability or forecast.

Practical next steps

Determine if your project requires gathering customer insights at scale using the UserTesting Network or recording async video messages using Loom.
Compare UserTesting plan options against Loom Business pricing of $18 per user / month for unlimited videos and recording time.
Assess whether your workflow benefits from Loom's AI bug reports and Jira integrations, or UserTesting's customer experience network.
Test Loom's free screen recorder for Mac and PC to verify team fit for video messaging and transcription.
Deploy UserTesting for customer insight scaling or Loom for team productivity and bug tracking based on your primary organizational bottleneck.

Methodology

This report evaluates UserTesting and Loom strictly using verified text from official provider sources (UserTesting Plans, Loom Pricing, Loom Homepage, Atlassian Loom software page, and Wikipedia) alongside user community context. All features and pricing metrics are anchored to documented facts.

Sources

Sources support specific claims; they do not replace our analysis. Read the research and source standards.

FAQ

Can Loom be used to gather responses from the UserTesting Network?: No. The UserTesting Network is exclusive to UserTesting plans, whereas Loom is a separate video messaging and screen recording platform.
What is included in the Loom Business plan?: According to official pricing, Loom Business costs $18 per user / month and includes unlimited videos, unlimited recording time, and everything in Starter.
What integrations does Loom support for bug reporting?: Loom supports Jira integrations alongside AI bug reports to help teams ship faster.

Related decisions

What are the core differences between UserTesting plans and Loom Business tiers?
How do Loom's Jira integrations and AI bug reports enhance product team workflows?
What constitutes the UserTesting Network for gathering customer insights at scale?

Disclaimers

Pricing models, plan tiers, and features for both UserTesting and Loom are subject to change by their respective providers.

Scenario probabilities and numerical calculations are illustrative modeling weights and user-adjustable scenario assumptions, not empirical guarantees.